Recently launched in Melbourne, winerevolution.com.au is the first online store in Australia to offer organic, biodynamic, preservative free, vegan and low intervention wines in curated 6 or 12 packs with flexible delivery options.
“We saw a gap in the market for a business catering to the diverse needs of this growing sector. There’s so much information out there it can be daunting and confusing for people, so we’ve done all the hard work by offering eight hand-selected packs which will be refreshed regularly”, Wine Revolution founder, Ally Rainey, said today.
For customers who know what they want, Wine Revolution offers five separate organic, biodynamic, preservative free, vegan and low intervention packs. And for those with less knowledge or little time, they offer a Best Value pack (Everyday Revolutionary), One-of-Everything pack (Radically Rebellious) and Premium Selection pack (General’s Choice).
“We want to make it easy for customers to discover delicious wines that fit with their lifestyle and needs. Whether they’re interested in health or environmental benefits, they like reds or whites, want a dozen or half-dozen, prefer a one-off, monthly, bi-monthly or quarterly delivery, we have a pack and a subscription to suit everyone”, Ms Rainey said.
In 2017, the Australian organic retail wine market was valued at $24.2m, up 40% from 2016, outperforming non-organic wine. Increasingly, customers want to know the stories behind products, including production methods. They are conscious of the impact to the environment, and on their health and wellbeing. Trends are moving towards simple, natural foods and beverages that are unprocessed or minimally processed.
Wine Revolution is a business true to its name; leading the charge in this consumer rebellion. But a revolution is also a circle returning to its starting point, and Wine Revolution represents the growing number of passionate viticulturalists and vignerons making wine in the traditional way and leading the wine industry back to its roots.
In keeping with this theme, Wine Revolution founder Ally Rainey recently left her corporate media job of 12 years to return to the industry she loves. She has previously worked for Tyrell’s Wines and Distinguished Vineyards, holds a WSET Level 3 Award, and an Executive MBA from RMIT.